Monthly Archives: February 2007

Vision Leadership Provides the Forest for the Trees

ShareThought leadership positioning (or vision leadership positioning) can be a powerful marketing tool for both start-ups and established companies. Differentiate on a New Dimension Many marketers can’t see the forest for the trees. Specifically, marketing teams often don’t see an …
Read More

Newsletter | Tagged | Comments Off

Full to Empty: The Jet Blue Brand

ShareThink of brand equity as the water level in a glass. Some brands are full, some are half-full and some are empty. Some brands have negative equity—these are the brands that have broken their brand promise to their customers. When …
Read More

Newsletter | Comments Off