Monthly Archives: June 2007

The Naples Brand

Can countries or regions have a brand?  You bet. Anything or anyone can have a brand—even places.  Take Italy.  The mere mention of Tuscany evokes an image of the good life—sipping wine in a hilltop villa surrounded by cypress trees …
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Liquid Brand Summit 2007: Straight Up with a Twist

Although I was a judge for the first-ever Silicon Valley Brand Impact Awards, I had to miss the associated Liquid Brand Summit 2007 due to a conflict.  The Liquid Agency (the founder and host of the Summit), however, has done …
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What Silicon Valley Can Learn from a Non-Profit

Branding non-profit organizations can be a difficult task for some marketers because there is rarely a large advertising budget and the marketing sophistication of the staff is often limited. Girls for a Change (GFC) is a non-profit organization based in …
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True Blue Returns

In February 2007, I wrote a newsletter/blog entitled “Full to Empty: The Jet Blue Brand” on the airline’s fall from grace, but I predicted that strong brand loyalty and excellent crisis response would buy them a second chance. Not only …
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