Monthly Archives: February 2008

What Works in Positioning Professional Services?

ShareOver the years, I have worked with a number of professional services clients—from systems integration companies to management consulting firms. The question that these clients always have is: how do you position a service? The underlying assumption is that a …
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Can One Position Fit All?

ShareAll companies have multiple audiences. Each audience may have a different value proposition from the company. But, does that mean that we need to promote a different position with each audience? The short answer is No. Your corporate positioning goal …
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