Author Archives: Karen Kang

What is My Brand?

I’m going to be on a Silicon Valley panel soon where the moderator will pose this question: What is your personal brand and how did you achieve it? A great question. I’d like to elaborate on my answer here. Let …
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Why Teach Personal Branding in College?

A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar.  I struck up a conversation with him, asking about …
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Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the ability …
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Reinvention: A Personal Branding Journey

  When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one …
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How to Reinvent Your Personal Brand After Failure

In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2

Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
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Taking Stock of My Life and My Brand, or How I Followed My Heart

I’ve had incredible highs and lows this year that have made me reassess my life and my brand. What is my brand? I’m a corporate and personal branding strategist, author and speaker who is passionate about helping others reach their brand …
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