Category Archives: Brand

What is My Brand?

I’m going to be on a Silicon Valley panel soon where the moderator will pose this question: What is your personal brand and how did you achieve it? A great question. I’d like to elaborate on my answer here. Let …
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How to Reinvent Your Personal Brand After Failure

In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2

Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
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Branding for Entrepreneurs: When and How Should You Start?

As an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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Branding From the Inside Out: Hawai‘i Style

I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
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Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy

I’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity:   He talks about why changing business models make strategic personal branding essential for career success. …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding

This year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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