Category Archives: Personal Branding

Go For It: How I Faced My Fears and Wrote a Book on Personal Branding

This year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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Six Triggers for Refreshing Your Personal Brand

The world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Is Personal Branding for the Birds?

Four Memes That Can Keep You From Branding Yourself Is personal branding for the birds? (No Twitter pun intended.) I may be living in a bubble in Silicon Valley, but I am amazed by how many people think personal branding …
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Personal Branding Tips for Entrepreneurs: Lessons from Steve Jobs, Mark Zuckerberg and Oprah

7 personal branding tips for entrepreneurs supported by examples from the lives of three famous entrepreneur brands, Steve Jobs, Mark Zuckerberg, and Oprah. Take initiative and create a personal brand for yourself. Be consistent, show evidence, and separate yourself from the noise.
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Six Easy Tips for Job Hunters: Lessons in Personal Branding on LinkedIn

It’s easy for profiles, resumes, and cover letters to get lost in this technological age where filtered searches are used by so many employers. Here are 6 easy tips on how to optimize your profile with personal branding on LinkedIn in mind.
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho

Doreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO.  While retired from any …
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Fix the Fundamentals Before Personal Branding

Personal branding, done right, can deliver powerful results in visibility and differentiation.  But, if you have fundamental weaknesses in your skill set or experience, amplifying your message could hinder rather than help you. An old maxim goes: Nothing kills a …
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Develop Brand Shorthand: Disney Beach

Never did I think that my retired neighbor would be the inspiration for my branding blog.  But, there he was clipping his white rose bush and gushing to me what a wonderful time he and his wife had with a …
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You Need to Reinvent Your Personal Brand

A tough job market and economy has increased the need to reinvent your personal brand. You may have 10 different jobs and multiple careers in the span of your lifetime. Adaptability is key to thriving in your career. We’ve seen …
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Forget Separation of Personal & Professional in Social Media

Personal and Professional Arenas Blur Together Note: This is the final installment of our 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. For professional branding, I’m active on Twitter …
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