Category Archives: Rebranding

What is My Brand?

I’m going to be on a Silicon Valley panel soon where the moderator will pose this question: What is your personal brand and how did you achieve it? A great question. I’d like to elaborate on my answer here. Let …
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Reinvention: A Personal Branding Journey

  When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one …
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How to Reinvent Your Personal Brand After Failure

In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
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From Italy with a Smile: How I Reinvented My Personal Brand

I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at how …
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