Tag Archives: book

Why Teach Personal Branding in College?

Share A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar.  I struck up a conversation with him, asking …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

Share I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” …
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Taking Stock of My Life and My Brand, or How I Followed My Heart

Share I’ve had incredible highs and lows this year that have made me reassess my life and my brand. What is my brand? I’m a corporate and personal branding strategist, author and speaker who is passionate about helping others reach their …
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Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy

ShareI’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity:   He talks about why changing business models make strategic personal branding essential for career success. …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding

ShareThis year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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Brand is Everything

Share Brand is everything. And everything is brand. Is this too bold a statement to make?  Not really.  Think about it. You have a 360-degree brand.  It encompasses how you are perceived rationally and emotionally from all different aspects:   …
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Brand, Personal Branding | Tagged , , | 1 Comment