Tag Archives: Brand
Branding for Entrepreneurs: When and How Should You Start?
ShareAs an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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From Italy with a Smile: How I Reinvented My Personal Brand
Share I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding
ShareThis year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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Six Triggers for Refreshing Your Personal Brand
ShareThe world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Is Personal Branding for the Birds?
Share Four Memes That Can Keep You From Branding Yourself Is personal branding for the birds? (No Twitter pun intended.) I may be living in a bubble in Silicon Valley, but I am amazed by how many people think personal …
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Two “Truisms” That Can Hinder Your Personal Brand
ShareI am going out on a limb by saying that certain “truisms” in personal branding and career coaching can actually hinder your personal brand. In general, these truisms provide reasonable advice, but I’m afraid that they can be used as …
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Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow
ShareGeoffrey Moore’s Escape Velocity is a godsend for company leaders. Let’s say you have established products and markets but global competition has rewritten all the rules. What do you do for your next act? My advice is to use the …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho
ShareDoreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO. While retired from any …
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Develop Brand Shorthand: Disney Beach
ShareNever did I think that my retired neighbor would be the inspiration for my branding blog. But, there he was clipping his white rose bush and gushing to me what a wonderful time he and his wife had with a …
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You Need to Reinvent Your Personal Brand
ShareA tough job market and economy has increased the need to reinvent your personal brand. You may have 10 different jobs and multiple careers in the span of your lifetime. Adaptability is key to thriving in your career. We’ve seen …
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