Tag Archives: Brand

Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

Share I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the …
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Reinvention: A Personal Branding Journey

Share  When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one …
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How to Reinvent Your Personal Brand After Failure

Share In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

Share What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

Share How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2

Share Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

Share I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” …
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Branding for Entrepreneurs: When and How Should You Start?

ShareAs an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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Brand, Business Strategy, Corporate Branding, Executive Branding, Personal Branding, Uncategorized | Tagged , , , , , , | Comments Off

From Italy with a Smile: How I Reinvented My Personal Brand

Share I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding

ShareThis year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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Brand, Business Strategy, Personal Branding | Tagged , , , , | 5 Comments