Tag Archives: brandingpays

Why Teach Personal Branding in College?

Share A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar.  I struck up a conversation with him, asking …
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Reinvention: A Personal Branding Journey

Share  When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one …
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How to Reinvent Your Personal Brand After Failure

Share In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2

Share Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

Share I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” …
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From Italy with a Smile: How I Reinvented My Personal Brand

Share I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at …
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Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy

ShareI’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity:   He talks about why changing business models make strategic personal branding essential for career success. …
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