Tag Archives: Company Branding

Branding for Entrepreneurs: When and How Should You Start?

As an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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Branding From the Inside Out: Hawai‘i Style

I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
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Develop Brand Shorthand: Disney Beach

Never did I think that my retired neighbor would be the inspiration for my branding blog.  But, there he was clipping his white rose bush and gushing to me what a wonderful time he and his wife had with a …
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Enchantment is a Winner: Guy Kawasaki’s Lastest Book

Yes. Yes. Yes! These are the words that I kept saying in my mind as I turned the pages of Guy Kawasaki’s latest book, Enchantment. Enchantment, the tenth book from this best-selling Silicon Valley guru, is an all-in-one guidebook to …
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