Tag Archives: personal brand

New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

Share What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

Share How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video …
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Taking Stock of My Life and My Brand, or How I Followed My Heart

Share I’ve had incredible highs and lows this year that have made me reassess my life and my brand. What is my brand? I’m a corporate and personal branding strategist, author and speaker who is passionate about helping others reach their …
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Six Triggers for Refreshing Your Personal Brand

ShareThe world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho

ShareDoreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO.  While retired from any …
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Fix the Fundamentals Before Personal Branding

SharePersonal branding, done right, can deliver powerful results in visibility and differentiation.  But, if you have fundamental weaknesses in your skill set or experience, amplifying your message could hinder rather than help you. An old maxim goes: Nothing kills a …
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A New You for the New Year

ShareThe New Year is a great time for resolutions: exercise more, eat less, be kinder or get a new job.  If finding a new career opportunity is a priority, perhaps, reinventing yourself should be at the top of your To …
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