Tag Archives: personal brand

Six Triggers for Refreshing Your Personal Brand

ShareThe world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho

ShareDoreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO.  While retired from any …
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Fix the Fundamentals Before Personal Branding

SharePersonal branding, done right, can deliver powerful results in visibility and differentiation.  But, if you have fundamental weaknesses in your skill set or experience, amplifying your message could hinder rather than help you. An old maxim goes: Nothing kills a …
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A New You for the New Year

ShareThe New Year is a great time for resolutions: exercise more, eat less, be kinder or get a new job.  If finding a new career opportunity is a priority, perhaps, reinventing yourself should be at the top of your To …
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