Tag Archives: Personal Branding

Why Teach Personal Branding in College?

Share A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar.  I struck up a conversation with him, asking …
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How to Reinvent Your Personal Brand After Failure

Share In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2

Share Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

Share I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” …
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Taking Stock of My Life and My Brand, or How I Followed My Heart

Share I’ve had incredible highs and lows this year that have made me reassess my life and my brand. What is my brand? I’m a corporate and personal branding strategist, author and speaker who is passionate about helping others reach their …
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Branding for Entrepreneurs: When and How Should You Start?

ShareAs an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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From Italy with a Smile: How I Reinvented My Personal Brand

Share I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at …
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Branding From the Inside Out: Hawai‘i Style

ShareI often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
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Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy

ShareI’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity:   He talks about why changing business models make strategic personal branding essential for career success. …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding

ShareThis year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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