Tag Archives: Positioning

Reinvention: A Personal Branding Journey

Share  When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one …
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How to Reinvent Your Personal Brand After Failure

Share In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are …
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Brand, Career, Innovation, Leadership, Messaging, Personal Branding, Positioning, Rebranding | Tagged , , , , , , , , , , , , , , , , , , , , | Comments Off

Branding From the Inside Out: Hawai‘i Style

ShareI often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
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Brand, Leadership, Personal Branding, Positioning | Tagged , , , , , , , | 4 Comments

Six Triggers for Refreshing Your Personal Brand

ShareThe world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow

ShareGeoffrey Moore’s Escape Velocity is a godsend for company leaders. Let’s say you have established products and markets but global competition has rewritten all the rules.  What do you do for your next act?  My advice is to use the …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho

ShareDoreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO.  While retired from any …
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Personal Branding | Tagged , , , , , , , , , , , , , | 2 Comments

5 Biggest Branding Mistakes

Share 1)Branding without positioning.That’s like building a house without a foundation. Positioning makes clear your target audience, category, value proposition and differentiation. Without it, your brand will have no rational support—no reason for being. 2)Branding without a strategy.That’s like building …
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Brand, Newsletter | Tagged , , , | 2 Comments