Once you have a brand, with your visual branding, messages and reputation, why change it? If it ain’t broke, don’t fix it. However, for many of us, our branding may not work as well for us over time.
I’m a case in point. My consulting business has evolved over the years, but my site and my overall branding has not kept pace with the changes. I am due for a brand refresh. Energy Energy Design [1] has just created a beautiful logo (see image above) and website redesign for me that keeps a design resemblance to my old stuff but makes it much more contemporary. The Spring Agency [2] has helped me with my digital properties, including designing a digital video and making my website more interactive, with real-time feeds from Twitter in addition to my regular blog posts. Stay tuned for the website relaunch.
I’m still all about positioning and brand strategies. But, I wanted my website to reflect the new environment in which we are doing business. Today, customers want to have a relationship with you even if they are just window-shopping. When they come to your site, they want to see a human face, hear a human voice, read words that real people would say.
My brand refresh has many elements that work together. The refresh is meant to reinforce my reputation as a Silicon Valley brand strategist, create a more engaging experience for my website visitors and enable me to add value in new areas. Here’s a sneak peek of the work in progress [new blog posts are coming soon]:
http://s67940.gridserver.com/ [3]
The site will be live in about a week. So what do you think? Are the messages compelling? Is the redesign attractive and in keeping with my business focus? Can’t wait to hear from you!