Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy

I’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity:


He talks about why changing business models make strategic personal branding essential for career success. We have moved from a “command and control hierarchy” to a collaborative management model where we are all “free agents” interplaying across an ecosystem. In the New Economy, it is our job as an agent or “company of one,” to market ourselves.

Moore, who wrote the foreword to my book, BrandingPays™: The Five-Step System to Reinvent Your Personal Brand, makes an elegant argument for why branding yourself is not an “act of vanity” but a requirement that makes the new world order work. Take two minutes now to watch this video and heed its message.


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