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About Karen Kang


Silicon Valley’s Brand Strategy Expert

BrandingPays Founder and CEO Karen Kang is a recognized brand strategist and the author of the best-selling business book, BrandingPays: The Five-Step System to Reinvent Your Personal Brand.  Karen and her book have been featured in national media such as BusinessWeek, Fast Company, Forbes and More Magazine, and on major TV and radio shows. She is a former partner with Regis McKenna Inc., the legendary marketing consulting firm that launched Apple and Genentech.

Successful IPOs and Product Launches

She’s consulted to more than 200 organizations on corporate and personal branding in the US, Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as AT&T, AstraZeneca,, Genentech, HP, iCharts, Synopsys, Park Systems and UC Davis Health System.

Corporate and Personal Branding Speaker

She is a sought-after speaker and has conducted corporate and personal branding seminars at top business schools such as London Business School, Stanford University, Wharton (University of Pennsylvania), Haas (UC Berkeley), Questrom School of Business (Boston University), and numerous national and local professional organizations.

360-Degree View of Branding

Karen’s complete marketing and communications background enables her to bring a 360-degree view to branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. She has donated her time to worthy non-profit organizations such as Ascend, Girls for a Change, CORO and HeartFit for Life. She has served on the boards of The Friends of the Palo Alto Library and the Women’s Technology Cluster (Astia). She is a Phi Beta Kappa graduate of Mills College, where she holds her B.A. degree, and has earned her M.S. degree from Boston University.

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