Tag Archives: Leadership
New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1
I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
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Branding From the Inside Out: Hawai‘i Style
I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
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Personal Branding Tips for Entrepreneurs: Lessons from Steve Jobs, Mark Zuckerberg and Oprah
7 personal branding tips for entrepreneurs supported by examples from the lives of three famous entrepreneur brands, Steve Jobs, Mark Zuckerberg, and Oprah. Take initiative and create a personal brand for yourself. Be consistent, show evidence, and separate yourself from the noise.
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Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow
Geoffrey Moore’s Escape Velocity is a godsend for company leaders. Let’s say you have established products and markets but global competition has rewritten all the rules. What do you do for your next act? My advice is to use the …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho
Doreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO. While retired from any …
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You Need to Reinvent Your Personal Brand
A tough job market and economy has increased the need to reinvent your personal brand. You may have 10 different jobs and multiple careers in the span of your lifetime. Adaptability is key to thriving in your career. We’ve seen …
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What’s your Executive Branding IQ?
Executives with strong personal brands make better leaders. People want to follow leaders who are sure of who they are, show passion for what they believe in and can communicate their vision and value. Executives build leadership brand equity with …
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