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About Karen Kang


Silicon Valley’s Brand Strategy Expert

BrandingPays Founder and CEO Karen Kang is a recognized expert in positioning and brand strategies. She is the author of the best-selling business book, BrandingPays: The Five-Step System to Reinvent Your Personal Brand that has been featured in BusinessWeek, Fast Company and in major TV and radio shows. She is a former partner with Regis McKenna Inc., the legendary marketing consulting firm that launched Apple and Genentech.

Successful IPOs and Product Launches

She’s consulted to more than 100 organizations on corporate and personal branding in the US, Europe and Asia from Fortune 500 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Bandspeed, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, SigmaQuest (Camstar), UC Davis Health System, University of Massachusetts and Webroot. Karen’s clients have successfully launched new products, completed initial public offerings or M&A, and secured venture financing with the help of her strategies.

Corporate and Personal Branding Speaker

She is a sought-after speaker and has conducted corporate and personal branding seminars at top business schools such as London Business School, Stanford University, Wharton (University of Pennsylvania) and Haas (UC Berkeley) and many organizations including the National Retail Federation, Sun Microsystems, the Asian Pacific Bar Association of Silicon Valley, the Asian Business League, SD Forum and Ascend.

360-Degree View of Branding

Karen’s complete marketing and communications background enables her to bring a 360-degree view to branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. She has donated her time to worthy non-profit organizations such as Ascend, Girls for a Change, CORO, Korea IT Network and the Asian Business League. She has served on the boards of The Friends of the Palo Alto Library and the Women’s Technology Cluster (Astia). She is a Phi Beta Kappa graduate of Mills College, where she holds her B.A. degree, and has earned her M.S. degree from Boston University.

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