Category Archives: Book Review
Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow
Geoffrey Moore’s Escape Velocity is a godsend for company leaders. Let’s say you have established products and markets but global competition has rewritten all the rules. What do you do for your next act? My advice is to use the …
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Book Review
Tagged book review, Brand, business growth, escape velocity, geoffrey moore, innovation, Leadership, Positioning, strategy
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