Tag Archives: Brand

Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the ability …
Read More

Social Media, Uncategorized | Tagged , , , , , , , , , , , | Comments Off on Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon

Reinvention: A Personal Branding Journey

  When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick.  Human interest is just that—interesting.  Those human touches are what stick in one’s mind. I remember one …
Read More

Career, Personal Branding, Rebranding | Tagged , , , , , , , , , , , , , , , , , | Comments Off on Reinvention: A Personal Branding Journey

How to Reinvent Your Personal Brand After Failure

In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed …
Read More

Brand, Career, Innovation, Leadership, Messaging, Personal Branding, Positioning, Rebranding | Tagged , , , , , , , , , , , , , , , , , , , , | Comments Off on How to Reinvent Your Personal Brand After Failure

New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos …
Read More

Brand, Leadership, Personal Branding, Social Media | Tagged , , , , , , , , , , | Comments Off on New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4

New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides …
Read More

Brand, Career, Leadership, Rebranding | Tagged , , , , , | Comments Off on New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2

Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
Read More

Brand, Business Strategy, Career, Messaging, Positioning, Social Media | Tagged , , , , , , , | Comments Off on New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2

New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
Read More

Brand, Career, Leadership, Personal Branding, Positioning, Rebranding | Tagged , , , , , , , , , | Comments Off on New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1

Branding for Entrepreneurs: When and How Should You Start?

As an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
Read More

Brand, Business Strategy, Corporate Branding, Executive Branding, Personal Branding, Uncategorized | Tagged , , , , , , | Comments Off on Branding for Entrepreneurs: When and How Should You Start?

From Italy with a Smile: How I Reinvented My Personal Brand

I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at how …
Read More

Career, Personal Branding, Rebranding | Tagged , , , , , , | Comments Off on From Italy with a Smile: How I Reinvented My Personal Brand

Go For It: How I Faced My Fears and Wrote a Book on Personal Branding

This year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
Read More

Brand, Business Strategy, Personal Branding | Tagged , , , , | Comments Off on Go For It: How I Faced My Fears and Wrote a Book on Personal Branding