Tag Archives: career
Why Teach Personal Branding in College?
A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar. I struck up a conversation with him, asking about …
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Reinvention: A Personal Branding Journey
When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick. Human interest is just that—interesting. Those human touches are what stick in one’s mind. I remember one …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 4
What is your ecosystem and how do you create relationships with those who influence perceptions about your brand? Once you have your brand positioning and messaging strategy, how do you communicate it? Find out in our fourth installment of videos …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3
How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2
Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1
I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
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Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy
I’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity: He talks about why changing business models make strategic personal branding essential for career success. …
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Six Triggers for Refreshing Your Personal Brand
The world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Is Personal Branding for the Birds?
Four Memes That Can Keep You From Branding Yourself Is personal branding for the birds? (No Twitter pun intended.) I may be living in a bubble in Silicon Valley, but I am amazed by how many people think personal branding …
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Six Easy Tips for Job Hunters: Lessons in Personal Branding on LinkedIn
It’s easy for profiles, resumes, and cover letters to get lost in this technological age where filtered searches are used by so many employers. Here are 6 easy tips on how to optimize your profile with personal branding on LinkedIn in mind.
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