Monthly Archives: February 2007
Vision Leadership Provides the Forest for the Trees
Thought leadership positioning (or vision leadership positioning) can be a powerful marketing tool for both start-ups and established companies. Differentiate on a New Dimension Many marketers can’t see the forest for the trees. Specifically, marketing teams often don’t see an …
Read More
Full to Empty: The Jet Blue Brand
Think of brand equity as the water level in a glass. Some brands are full, some are half-full and some are empty. Some brands have negative equity—these are the brands that have broken their brand promise to their customers. When …
Read More
Newsletter
Comments Off on Full to Empty: The Jet Blue Brand
