Tag Archives: Personal Branding
Why Teach Personal Branding in College?
A tall, good-looking MBA student in a button-front shirt and jeans wandered into the lecture hall early at a West Coast university where I was to give a leadership branding seminar. I struck up a conversation with him, asking about …
Read More
How to Reinvent Your Personal Brand After Failure
In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed …
Read More
New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2
Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
Read More
New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1
I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
Read More
Taking Stock of My Life and My Brand, or How I Followed My Heart
I’ve had incredible highs and lows this year that have made me reassess my life and my brand. What is my brand? I’m a corporate and personal branding strategist, author and speaker who is passionate about helping others reach their brand …
Read More
Branding for Entrepreneurs: When and How Should You Start?
As an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
Read More
From Italy with a Smile: How I Reinvented My Personal Brand
I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at how …
Read More
Branding From the Inside Out: Hawai‘i Style
I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
Read More
Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy
I’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity: He talks about why changing business models make strategic personal branding essential for career success. …
Read More
Go For It: How I Faced My Fears and Wrote a Book on Personal Branding
This year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
Read More
