Category Archives: Business Strategy
New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2
Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
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Branding for Entrepreneurs: When and How Should You Start?
As an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding
This year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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Two “Truisms” That Can Hinder Your Personal Brand
I am going out on a limb by saying that certain “truisms” in personal branding and career coaching can actually hinder your personal brand. In general, these truisms provide reasonable advice, but I’m afraid that they can be used as …
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A New You for the New Year
The New Year is a great time for resolutions: exercise more, eat less, be kinder or get a new job. If finding a new career opportunity is a priority, perhaps, reinventing yourself should be at the top of your To …
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New Ways of Doing Business in a Recession
We are in a global recession of huge magnitude. Businesses need to adapt their businesses in order to compete. I am no exception. Few companies have endless time and money to spend on positioning and brand strategies. For smaller companies …
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