Category Archives: Uncategorized
Beyond Stephen Hawking and the #ALSIceBucketChallenge: My Journey with Jon
I saw the first Ice Bucket Challenge on Facebook only days after my husband, Jon Ferraiolo, was diagnosed with ALS, or Lou Gehrig’s Disease. ALS is a the fatal motor neuron disease that eventually robs its victims of the ability …
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Taking Stock of My Life and My Brand, or How I Followed My Heart
I’ve had incredible highs and lows this year that have made me reassess my life and my brand. What is my brand? I’m a corporate and personal branding strategist, author and speaker who is passionate about helping others reach their brand …
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Branding for Entrepreneurs: When and How Should You Start?
As an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy
I’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity: He talks about why changing business models make strategic personal branding essential for career success. …
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Two “Truisms” That Can Hinder Your Personal Brand
I am going out on a limb by saying that certain “truisms” in personal branding and career coaching can actually hinder your personal brand. In general, these truisms provide reasonable advice, but I’m afraid that they can be used as …
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What is Personal Branding?
What personal branding? Why it is necessary? It seems so obvious to me as a branding expert, but I’m definitely in the minority based on how often I’m asked these questions. Let me start at the beginning. 1) What is …
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A Brand Promise as Simple as a Bowl of Noodles
I’m on vacation in Hawaii and I’m not supposed to be doing work, like blogging. But, I started thinking about this restaurant that we ate at for the second time during our week in Maui. It’s called Star Noodle (www.starnoodle.com). …
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