Tag Archives: geoffrey moore
Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy
I’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity: He talks about why changing business models make strategic personal branding essential for career success. …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding
This year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow
Geoffrey Moore’s Escape Velocity is a godsend for company leaders. Let’s say you have established products and markets but global competition has rewritten all the rules. What do you do for your next act? My advice is to use the …
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