Monthly Archives: September 2008
Be the Brander-In-Chief
Too many CEOs leave branding up to their marketing or branding staff. Company marketers can develop visual branding and brand campaigns, but the CEO must be involved when deciding what the brand means. That is, the core values of the …
Read More
How Important is a Good Brand Name?
“What’s in a name? That which we call a rose By any other name would smell as sweet.” –Juliet in Romeo and Juliet, William Shakespeare In theory, Juliet is right. However, perceptions and associations create a filter through which we …
Read More
Top 10 Benefits of Positioning and Branding
Positioning and branding one’s company is something that many companies don’t bother to do. It takes some time up front to develop a strategy and a plan, and too often companies want to get going with implementation. Positioning involves targeting …
Read More
