Monthly Archives: December 2006

Who says high-tech products don’t evoke the same emotional response as traditional consumer brands? I love my Blackberry. It wakes me up in the morning with a few gentle beeps, let’s me quickly peruse my morning e-mails in bed, reminds …
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The CEO of a small start-up company in an emerging technology told me at a Silicon Valley industry event that she didn’t think she had to think about branding her company because “brand is something for big companies.” That is …
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“Branding is a little like the old line about pornography—hard to define but you’ll know it when you see it.” Did this grab your attention? I thought so. This was Steve Bengston’s intro to my 12-minute interview on “Demystifying Brand” …
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