Category Archives: Career
Reinvention: A Personal Branding Journey
When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick. Human interest is just that—interesting. Those human touches are what stick in one’s mind. I remember one …
Read More
How to Reinvent Your Personal Brand After Failure
In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed …
Read More
New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3
How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides …
Read More
New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2
Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
Read More
New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1
I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
Read More
From Italy with a Smile: How I Reinvented My Personal Brand
I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at how …
Read More
Two “Truisms” That Can Hinder Your Personal Brand
I am going out on a limb by saying that certain “truisms” in personal branding and career coaching can actually hinder your personal brand. In general, these truisms provide reasonable advice, but I’m afraid that they can be used as …
Read More
Fix the Fundamentals Before Personal Branding
Personal branding, done right, can deliver powerful results in visibility and differentiation. But, if you have fundamental weaknesses in your skill set or experience, amplifying your message could hinder rather than help you. An old maxim goes: Nothing kills a …
Read More
Forget Separation of Personal & Professional in Social Media
Personal and Professional Arenas Blur Together Note: This is the final installment of our 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. For professional branding, I’m active on Twitter …
Read More
Job Seekers Rate Face-to-Face Higher than Online Networking
Note: This is the second in our 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. Our BrandingPays Pulse Survey shows that professionals want to change jobs in 2012 (see …
Read More