Category Archives: Positioning
What is My Brand?
I’m going to be on a Silicon Valley panel soon where the moderator will pose this question: What is your personal brand and how did you achieve it? A great question. I’d like to elaborate on my answer here. Let …
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How to Reinvent Your Personal Brand After Failure
In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you are doomed …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 2
Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social …
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New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 1
I’m kicking off the New Year with a series of 11 short video lessons gleaned from my recent MBA talk at Stanford Graduate School of Business. The topic is “How to Brand Yourself to Compete in a Social World.” Each …
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Branding From the Inside Out: Hawai‘i Style
I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
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How to Build a Sustainable Brand
The best way to define a sustainable brand is to explain what a non-sustainable brand is. What is not sustainable is for a company to think it can maintain a brand through advertising when it fails to deliver on its …
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New Ways of Doing Business in a Recession
We are in a global recession of huge magnitude. Businesses need to adapt their businesses in order to compete. I am no exception. Few companies have endless time and money to spend on positioning and brand strategies. For smaller companies …
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