Tag Archives: Influencer Marketing

How to Build a Sustainable Brand

The best way to define a sustainable brand is to explain what a non-sustainable brand is. What is not sustainable is for a company to think it can maintain a brand through advertising when it fails to deliver on its …
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5 Biggest Branding Mistakes

1)Branding without positioning.That’s like building a house without a foundation. Positioning makes clear your target audience, category, value proposition and differentiation. Without it, your brand will have no rational support—no reason for being. 2)Branding without a strategy.That’s like building a …
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