Tag Archives: Brand

Six Triggers for Refreshing Your Personal Brand

The world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Is Personal Branding for the Birds?

Four Memes That Can Keep You From Branding Yourself Is personal branding for the birds? (No Twitter pun intended.) I may be living in a bubble in Silicon Valley, but I am amazed by how many people think personal branding …
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Two “Truisms” That Can Hinder Your Personal Brand

I am going out on a limb by saying that certain “truisms” in personal branding and career coaching can actually hinder your personal brand.  In general, these truisms provide reasonable advice, but I’m afraid that they can be used as …
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Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow

Geoffrey Moore’s Escape Velocity is a godsend for company leaders. Let’s say you have established products and markets but global competition has rewritten all the rules.  What do you do for your next act?  My advice is to use the …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho

Doreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO.  While retired from any …
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Develop Brand Shorthand: Disney Beach

Never did I think that my retired neighbor would be the inspiration for my branding blog.  But, there he was clipping his white rose bush and gushing to me what a wonderful time he and his wife had with a …
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You Need to Reinvent Your Personal Brand

A tough job market and economy has increased the need to reinvent your personal brand. You may have 10 different jobs and multiple careers in the span of your lifetime. Adaptability is key to thriving in your career. We’ve seen …
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A New You for the New Year

The New Year is a great time for resolutions: exercise more, eat less, be kinder or get a new job.  If finding a new career opportunity is a priority, perhaps, reinventing yourself should be at the top of your To …
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One-Minute Survey on Jobs and Personal Branding

Do you want to know how many others are looking for a job or position this year?  Do you wonder what they are doing about it—online and offline?  Take part in our one-minute survey at http://svy.mk/yp2LEG. Feel free to share …
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Brand is Everything

Brand is everything. And everything is brand. Is this too bold a statement to make?  Not really.  Think about it. You have a 360-degree brand.  It encompasses how you are perceived rationally and emotionally from all different aspects:     …
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