Author Archives: Karen Kang
Scott M. Fishman, M.D., Chief UC Davis Center for Pain Medicine, Professor of Anesthesiology
Karen’s efforts were incredibly helpful. Through her facilitation, we were able to identify the things we do every day in a manner that culminated in clear messaging of our specific competencies.
How to Build a Sustainable Brand
The best way to define a sustainable brand is to explain what a non-sustainable brand is. What is not sustainable is for a company to think it can maintain a brand through advertising when it fails to deliver on its …
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Can Video Help You in Personal Branding?
Recently while doing a Personal Branding seminar at Stanford University, I was was surprised by the overwhelmingly favorable reaction to my Karen Kang Consulting website video (http://kang.com/?page_id=2), which was shown as an example. Basically, the room full of Continuing Studies …
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What Brand Visuals Say About You
Some of my Twitter friends have recently changed their profile pictures. It was somewhat disconcerting for me because I recognize their posts by their pictures, not their harder-to-see Twitter names. But, it got me thinking about branding—brand visuals or symbols …
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5 Biggest Branding Mistakes
1)Branding without positioning.That’s like building a house without a foundation. Positioning makes clear your target audience, category, value proposition and differentiation. Without it, your brand will have no rational support—no reason for being. 2)Branding without a strategy.That’s like building a …
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Marketing in a Downturn Is Key to Survival
I met with my financial advisor recently, and he asked me why I was doing so well in this terrible recession when other consultants were hurting for business. My answer: Marketing and Branding. I know we marketers will always say …
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The Personal Branding Tsunami and 7/11/09 Workshop
This is the year of Personal Branding. The perfect storm of economic crisis and social media adoption has led to a Tsunami wave of interest in personal branding for career advancement. My calendar has been very busy with Personal Branding …
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Four Myths About Personal Branding
Myth #1: Social media and personal branding are synonymous. It’s true that social media can amplify your personal brand quickly. But, whether it does it effectively is dependent on your decisions about the value you want your brand to deliver. …
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Mark J. Mannis, M.D., Professor and Chair, UC Davis Health System Eye Center
“Karen’s services in our vision and branding process were invaluable. In a short amount of time, she got extraordinarily well prepared, then guided our faculty very successfully through the workshop process and the following vision statement drafting process.”
Stanley J. Rosenschein, Founder & CEO, Quindi
We recently hired Karen Kang to do a positioning project at Quindi, on the recommendation of a colleague. Karen proposed her “MINI” format for the project, and it worked perfectly for us. In an intensive series of meetings she was …
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