Author Archives: Karen Kang
One-Minute Survey on Jobs and Personal Branding
Do you want to know how many others are looking for a job or position this year? Do you wonder what they are doing about it—online and offline? Take part in our one-minute survey at http://svy.mk/yp2LEG. Feel free to share …
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Brand is Everything
Brand is everything. And everything is brand. Is this too bold a statement to make? Not really. Think about it. You have a 360-degree brand. It encompasses how you are perceived rationally and emotionally from all different aspects: …
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What is Personal Branding?
What personal branding? Why it is necessary? It seems so obvious to me as a branding expert, but I’m definitely in the minority based on how often I’m asked these questions. Let me start at the beginning. 1) What is …
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Improve as a Speaker for a Better Personal Brand
Last week, I was a guest at ToastIN, the nascent Toastmasters club at LinkedIN. I went so I could better understand the audience for my Take Charge of Your Brand educational keynote talk at the District 4 Fall Conference on …
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A Brand Promise as Simple as a Bowl of Noodles
I’m on vacation in Hawaii and I’m not supposed to be doing work, like blogging. But, I started thinking about this restaurant that we ate at for the second time during our week in Maui. It’s called Star Noodle (www.starnoodle.com). …
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Enchantment is a Winner: Guy Kawasaki’s Lastest Book
Yes. Yes. Yes! These are the words that I kept saying in my mind as I turned the pages of Guy Kawasaki’s latest book, Enchantment. Enchantment, the tenth book from this best-selling Silicon Valley guru, is an all-in-one guidebook to …
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What’s your Executive Branding IQ?
Executives with strong personal brands make better leaders. People want to follow leaders who are sure of who they are, show passion for what they believe in and can communicate their vision and value. Executives build leadership brand equity with …
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Brand Education, Not Promotion
Is promoting oneself in bad taste? In almost every seminar I give on personal branding, some participant says that he or she is uncomfortable with self-marketing or promotion. Often the person is female or Asian, and their cultural values promote …
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Personal Branding From the Heart
Top: CerebrateSV Hike at Mt. Madonna; Bottom: Publisher Mitchell Levy, Karen Kang (me) and Melbourne Social Media Expert Kate Kendall I re-learned three things this weekend: Listen to your heart Your core values drive personal branding Deep relationships with a small …
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10 Personal Branding Tips for Professionals
1. Identify your desired professional brand (what you want to be known for) The best personal brands provide value to others, and connect on a rational and on an emotional level Rational Value: Your job function, expertise, experience and evidence …
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