Brand Education, Not Promotion

Is promoting oneself in bad taste?  In almost every seminar I give on personal branding, some participant says that he or she is uncomfortable with self-marketing or promotion.  Often the person is female or Asian, and their cultural values promote humility and deference to others.

My answer is, “Don’t think about personal branding as promotion, think about it as education.”  Education, in almost any culture, is a good thing.

Everyone benefits when your personal brand is recognized and valued.

Your group is better positioned when you have a good brand.  Your company understands how to leverage your talents. Outsiders can tap your expertise and experience.  You enhance your performance and rewards with a positive brand.

Therefore, personal brand education benefits everyone.  Don’t be shy about letting people know what your unique value is.


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