Author Archives: Karen Kang
Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow
Geoffrey Moore’s Escape Velocity is a godsend for company leaders. Let’s say you have established products and markets but global competition has rewritten all the rules. What do you do for your next act? My advice is to use the …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho
Doreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO. While retired from any …
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Fix the Fundamentals Before Personal Branding
Personal branding, done right, can deliver powerful results in visibility and differentiation. But, if you have fundamental weaknesses in your skill set or experience, amplifying your message could hinder rather than help you. An old maxim goes: Nothing kills a …
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Develop Brand Shorthand: Disney Beach
Never did I think that my retired neighbor would be the inspiration for my branding blog. But, there he was clipping his white rose bush and gushing to me what a wonderful time he and his wife had with a …
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You Need to Reinvent Your Personal Brand
A tough job market and economy has increased the need to reinvent your personal brand. You may have 10 different jobs and multiple careers in the span of your lifetime. Adaptability is key to thriving in your career. We’ve seen …
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Forget Separation of Personal & Professional in Social Media
Personal and Professional Arenas Blur Together Note: This is the final installment of our 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. For professional branding, I’m active on Twitter …
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Job Seekers Rate Face-to-Face Higher than Online Networking
Note: This is the second in our 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. Our BrandingPays Pulse Survey shows that professionals want to change jobs in 2012 (see …
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Survey: Professionals Seek Job Changes in 2012
Mindset Shift from Job Survival to Job Mobility Note: This is the first in a 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. If you are looking to change …
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Brand or Reputation?
A French friend just sent me a link to a large company’s internal social network. A blog post on the network said that you need to distinguish between your brand and your reputation. What is a brand if it doesn’t …
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A New You for the New Year
The New Year is a great time for resolutions: exercise more, eat less, be kinder or get a new job. If finding a new career opportunity is a priority, perhaps, reinventing yourself should be at the top of your To …
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