Author Archives: Karen Kang
Branding for Entrepreneurs: When and How Should You Start?
As an entrepreneur, you have to prioritize your time and money because you have precious little of both. Many entrepreneurs place developing their product and getting funded as their top priorities. They don’t realize that branding will help them reach …
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From Italy with a Smile: How I Reinvented My Personal Brand
I saw my dental hygienist this week. Not an earth-shattering event but significant because it made me think about reinventing one’s brand. Not hers, mine. As she peered in my mouth, she told me that she is amazed at how …
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Branding From the Inside Out: Hawai‘i Style
I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding workshops with 22 social entrepreneurs. …
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Best-Selling Author Geoffrey Moore Talks About the Need for Personal Branding in the New Economy
I’d love for everyone to watch this short and compelling video from Geoffrey Moore, author of Crossing the Chasm and most recently, Escape Velocity: He talks about why changing business models make strategic personal branding essential for career success. …
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Go For It: How I Faced My Fears and Wrote a Book on Personal Branding
This year, I did something I have been wanting to do for years. I published a book called BrandingPays™: The Five-Step System to Reinvent Your Personal Brand. For more than 20 years, I have been a positioning and branding expert. …
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Six Triggers for Refreshing Your Personal Brand
The world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will suffer. You need to position yourself …
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Is Personal Branding for the Birds?
Four Memes That Can Keep You From Branding Yourself Is personal branding for the birds? (No Twitter pun intended.) I may be living in a bubble in Silicon Valley, but I am amazed by how many people think personal branding …
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Personal Branding Tips for Entrepreneurs: Lessons from Steve Jobs, Mark Zuckerberg and Oprah
7 personal branding tips for entrepreneurs supported by examples from the lives of three famous entrepreneur brands, Steve Jobs, Mark Zuckerberg, and Oprah. Take initiative and create a personal brand for yourself. Be consistent, show evidence, and separate yourself from the noise.
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Six Easy Tips for Job Hunters: Lessons in Personal Branding on LinkedIn
It’s easy for profiles, resumes, and cover letters to get lost in this technological age where filtered searches are used by so many employers. Here are 6 easy tips on how to optimize your profile with personal branding on LinkedIn in mind.
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Two “Truisms” That Can Hinder Your Personal Brand
I am going out on a limb by saying that certain “truisms” in personal branding and career coaching can actually hinder your personal brand. In general, these truisms provide reasonable advice, but I’m afraid that they can be used as …
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