Author Archives: Karen Kang
New Ways of Doing Business in a Recession
We are in a global recession of huge magnitude. Businesses need to adapt their businesses in order to compete. I am no exception. Few companies have endless time and money to spend on positioning and brand strategies. For smaller companies …
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Why Refresh a Brand?
Once you have a brand, with your visual branding, messages and reputation, why change it? If it ain’t broke, don’t fix it. However, for many of us, our branding may not work as well for us over time. I’m a …
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Tom Minick, former CEO of The QuickSilver Group
“Karen provided me with invaluable positioning and branding advice for my company both in its infancy and following our acquisition. Her advice on positioning was one of the key reasons for our success, enabling us to achieve an industry leadership …
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Nader Fathi, CEO, SigmaQuest
“Karen understood the complexities of our high-tech market and was able to provide creative leadership on how to maximize our potential in the market. She has great expertise and a winning formula for providing high value add in a short …
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Ryan Yoo, Global Sales and Marketing Director, Park Systems
“Karen provided Park Systems with invaluable strategy advice which helped us to focus and be more successful in our marketing and sales efforts. She has an excellent framework for strategy development and consensus. We were highly impressed with the quality …
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Joe Flynn, CEO, Lavante
“Karen did an awesome job in helping us identify and articulate a compelling positioning and brand strategy. She has a great methodology that delivers not only the answers but consensus around them-no small feat in an entrepreneurial company with smart, …
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Seymour Duncker, CEO, iCharts
“We hired Karen to help us define and articulate our strategy at a critical juncture of our start-up: post launch and pre-institutional funding. Karen was absolutely critical in helping us make the transition from a company with an impressive product …
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John Kelly, CEO, BlackStone Discovery
“Karen Kang delivered incredible results for my business. Karen assessed our needs, created a tailored plan for our team, and then nailed every single step of the process. Karen brings a great depth of knowledge and experience to the table, …
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Be the Brander-In-Chief
Too many CEOs leave branding up to their marketing or branding staff. Company marketers can develop visual branding and brand campaigns, but the CEO must be involved when deciding what the brand means. That is, the core values of the …
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How Important is a Good Brand Name?
“What’s in a name? That which we call a rose By any other name would smell as sweet.” –Juliet in Romeo and Juliet, William Shakespeare In theory, Juliet is right. However, perceptions and associations create a filter through which we …
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