Category Archives: Personal Branding
10 Personal Branding Tips for Professionals
1. Identify your desired professional brand (what you want to be known for) The best personal brands provide value to others, and connect on a rational and on an emotional level Rational Value: Your job function, expertise, experience and evidence …
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Can Video Help You in Personal Branding?
Recently while doing a Personal Branding seminar at Stanford University, I was was surprised by the overwhelmingly favorable reaction to my Karen Kang Consulting website video (http://kang.com/?page_id=2), which was shown as an example. Basically, the room full of Continuing Studies …
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Four Myths About Personal Branding
Myth #1: Social media and personal branding are synonymous. It’s true that social media can amplify your personal brand quickly. But, whether it does it effectively is dependent on your decisions about the value you want your brand to deliver. …
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New Ways of Doing Business in a Recession
We are in a global recession of huge magnitude. Businesses need to adapt their businesses in order to compete. I am no exception. Few companies have endless time and money to spend on positioning and brand strategies. For smaller companies …
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