Category Archives: Personal Branding
Job Seekers Rate Face-to-Face Higher than Online Networking
Note: This is the second in our 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. Our BrandingPays Pulse Survey shows that professionals want to change jobs in 2012 (see …
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Survey: Professionals Seek Job Changes in 2012
Mindset Shift from Job Survival to Job Mobility Note: This is the first in a 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. If you are looking to change …
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Brand or Reputation?
A French friend just sent me a link to a large company’s internal social network. A blog post on the network said that you need to distinguish between your brand and your reputation. What is a brand if it doesn’t …
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A New You for the New Year
The New Year is a great time for resolutions: exercise more, eat less, be kinder or get a new job. If finding a new career opportunity is a priority, perhaps, reinventing yourself should be at the top of your To …
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One-Minute Survey on Jobs and Personal Branding
Do you want to know how many others are looking for a job or position this year? Do you wonder what they are doing about it—online and offline? Take part in our one-minute survey at http://svy.mk/yp2LEG. Feel free to share …
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Brand is Everything
Brand is everything. And everything is brand. Is this too bold a statement to make? Not really. Think about it. You have a 360-degree brand. It encompasses how you are perceived rationally and emotionally from all different aspects: …
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Improve as a Speaker for a Better Personal Brand
Last week, I was a guest at ToastIN, the nascent Toastmasters club at LinkedIN. I went so I could better understand the audience for my Take Charge of Your Brand educational keynote talk at the District 4 Fall Conference on …
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Enchantment is a Winner: Guy Kawasaki’s Lastest Book
Yes. Yes. Yes! These are the words that I kept saying in my mind as I turned the pages of Guy Kawasaki’s latest book, Enchantment. Enchantment, the tenth book from this best-selling Silicon Valley guru, is an all-in-one guidebook to …
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Brand Education, Not Promotion
Is promoting oneself in bad taste? In almost every seminar I give on personal branding, some participant says that he or she is uncomfortable with self-marketing or promotion. Often the person is female or Asian, and their cultural values promote …
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Personal Branding From the Heart
Top: CerebrateSV Hike at Mt. Madonna; Bottom: Publisher Mitchell Levy, Karen Kang (me) and Melbourne Social Media Expert Kate Kendall I re-learned three things this weekend: Listen to your heart Your core values drive personal branding Deep relationships with a small …
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