Category Archives: Brand

Personal Branding Tips for Entrepreneurs: Lessons from Steve Jobs, Mark Zuckerberg and Oprah

7 personal branding tips for entrepreneurs supported by examples from the lives of three famous entrepreneur brands, Steve Jobs, Mark Zuckerberg, and Oprah. Take initiative and create a personal brand for yourself. Be consistent, show evidence, and separate yourself from the noise.
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Develop Brand Shorthand: Disney Beach

Never did I think that my retired neighbor would be the inspiration for my branding blog.  But, there he was clipping his white rose bush and gushing to me what a wonderful time he and his wife had with a …
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Brand or Reputation?

A French friend just sent me a link to a large company’s internal social network.  A blog post on the network said that you need to distinguish between your brand and your reputation. What is a brand if it doesn’t …
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A New You for the New Year

The New Year is a great time for resolutions: exercise more, eat less, be kinder or get a new job.  If finding a new career opportunity is a priority, perhaps, reinventing yourself should be at the top of your To …
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One-Minute Survey on Jobs and Personal Branding

Do you want to know how many others are looking for a job or position this year?  Do you wonder what they are doing about it—online and offline?  Take part in our one-minute survey at http://svy.mk/yp2LEG. Feel free to share …
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Brand is Everything

Brand is everything. And everything is brand. Is this too bold a statement to make?  Not really.  Think about it. You have a 360-degree brand.  It encompasses how you are perceived rationally and emotionally from all different aspects:     …
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Enchantment is a Winner: Guy Kawasaki’s Lastest Book

Yes. Yes. Yes! These are the words that I kept saying in my mind as I turned the pages of Guy Kawasaki’s latest book, Enchantment. Enchantment, the tenth book from this best-selling Silicon Valley guru, is an all-in-one guidebook to …
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Personal Branding From the Heart

Top: CerebrateSV Hike at Mt. Madonna; Bottom: Publisher Mitchell Levy, Karen Kang (me) and Melbourne Social Media Expert Kate Kendall I re-learned three things this weekend: Listen to your heart Your core values drive personal branding Deep relationships with a small …
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How to Build a Sustainable Brand

The best way to define a sustainable brand is to explain what a non-sustainable brand is. What is not sustainable is for a company to think it can maintain a brand through advertising when it fails to deliver on its …
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5 Biggest Branding Mistakes

1)Branding without positioning.That’s like building a house without a foundation. Positioning makes clear your target audience, category, value proposition and differentiation. Without it, your brand will have no rational support—no reason for being. 2)Branding without a strategy.That’s like building a …
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