Demystifying Brand on Podcast

“Branding is a little like the old line about pornography—hard to define but you’ll know it when you see it.”

Did this grab your attention? I thought so. This was Steve Bengston’s intro to my 12-minute interview on “Demystifying Brand” on the PriceWaterhouseCoopers Start-up Show December 7.

If you missed it, click here.

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