Brand is everything.
And everything is brand.
Is this too bold a statement to make? Not really. Think about it.
You have a 360-degree brand. It encompasses how you are perceived rationally and emotionally from all different aspects:
Everyhing you think, do and say has a bearing on your brand. Some more than others. But, brand is built up in layers and experiences over time. How consistent, how clear and how compelling you are will determine if your brand is desired. This is true for people, products and companies.
Branding is not a luxury in today’s world. It is something that we all need to master. You don’t have to start out with a grand plan. Figure out who you are, how to communicate it, and do a few things well. Remember, bake the cake, then ice it.
I’m writing a book this year to help you with brand positioning. What is the most important topic(s) I can cover that would help you?