Personal branding has never been more important than today. We live at a time when new technologies and business models have converged to open a never-before-seen world of opportunity. Are you ready to brand yourself to compete in a social world?
This is the second installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video is only a minute or two and provides an important lesson in being seen and remembered in a digital world.
See last week’s blog for the first three videos.
A rundown of the video lessons for today:
Video Lesson #4: Clear Messaging…Forget Laundry Lists!
Be clear about your goal and message around it. People are only going to remember one or two things about you. Watch the video.
Video Lesson #5: LinkedIn Headlines…A Split Second to Make an Impression
Hiring managers spend a second (or two, if you’re lucky) before making a decision on LinkedIn. Here are tips on how to make an impression just by revising your LinkedIn headline. Watch the video.
Video Lesson #6: Be Found on Page One of Google Search or You Don’t Exist
Create a LinkedIn profile or even your own website domain to show up in Google search. You need to be found. Watch the video.