New Rules for Personal Branding in a Social World: Video Series From My Stanford Talk Part 3

How do you brand in a 360-degree way—from your core values and strengths to your personality and image? Find out in our third installment of videos from my Stanford Graduate School of Business talk on personal branding. Each video provides a short, but important lesson in how to brand yourself.

See last week’s blog entitled “New Rules for Personal Branding in a Social World Part 2” for videos on messaging and the importance of showing up in first-page search results.

Today’s video lessons:

Video Lesson #7: Brand Strategy: Drive Toward a Brand Promise

Define your brand strategy by combining your core values, strengths, personality and image in a 360-degree way. Be consistent in delivering on your brand promise. Watch the video.

Video Lesson #8: Leadership Branding Scorecard: Retool and Rebrand

Use the Leadership Branding Scorecard to improve your brand. Think about how to augment and repackage your assets to rebrand for new career opportunities. Watch the video.

For more information on personal branding, read my book BrandingPays: The Five-Step System to Reinvent Your Personal Brand, available in hardcover and ebook.


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