Tag Archives: Branding
Marketing in a Downturn Is Key to Survival
I met with my financial advisor recently, and he asked me why I was doing so well in this terrible recession when other consultants were hurting for business. My answer: Marketing and Branding. I know we marketers will always say …
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Brand, Newsletter
Tagged Branding, Marketing
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Why Refresh a Brand?
Once you have a brand, with your visual branding, messages and reputation, why change it? If it ain’t broke, don’t fix it. However, for many of us, our branding may not work as well for us over time. I’m a …
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