Tag Archives: Branding

Is Personal Branding for the Birds?

Four Memes That Can Keep You From Branding Yourself Is personal branding for the birds? (No Twitter pun intended.) I may be living in a bubble in Silicon Valley, but I am amazed by how many people think personal branding …
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Personal Branding Tips for Entrepreneurs: Lessons from Steve Jobs, Mark Zuckerberg and Oprah

7 personal branding tips for entrepreneurs supported by examples from the lives of three famous entrepreneur brands, Steve Jobs, Mark Zuckerberg, and Oprah. Take initiative and create a personal brand for yourself. Be consistent, show evidence, and separate yourself from the noise.
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Six Easy Tips for Job Hunters: Lessons in Personal Branding on LinkedIn

It’s easy for profiles, resumes, and cover letters to get lost in this technological age where filtered searches are used by so many employers. Here are 6 easy tips on how to optimize your profile with personal branding on LinkedIn in mind.
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Two “Truisms” That Can Hinder Your Personal Brand

I am going out on a limb by saying that certain “truisms” in personal branding and career coaching can actually hinder your personal brand.  In general, these truisms provide reasonable advice, but I’m afraid that they can be used as …
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with Doreen Woo Ho

Doreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial Bank, where she served as President and CEO.  While retired from any …
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Fix the Fundamentals Before Personal Branding

Personal branding, done right, can deliver powerful results in visibility and differentiation.  But, if you have fundamental weaknesses in your skill set or experience, amplifying your message could hinder rather than help you. An old maxim goes: Nothing kills a …
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Develop Brand Shorthand: Disney Beach

Never did I think that my retired neighbor would be the inspiration for my branding blog.  But, there he was clipping his white rose bush and gushing to me what a wonderful time he and his wife had with a …
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You Need to Reinvent Your Personal Brand

A tough job market and economy has increased the need to reinvent your personal brand. You may have 10 different jobs and multiple careers in the span of your lifetime. Adaptability is key to thriving in your career. We’ve seen …
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How to Build a Sustainable Brand

The best way to define a sustainable brand is to explain what a non-sustainable brand is. What is not sustainable is for a company to think it can maintain a brand through advertising when it fails to deliver on its …
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5 Biggest Branding Mistakes

1)Branding without positioning.That’s like building a house without a foundation. Positioning makes clear your target audience, category, value proposition and differentiation. Without it, your brand will have no rational support—no reason for being. 2)Branding without a strategy.That’s like building a …
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