Tag Archives: Personal Branding

Job Seekers Rate Face-to-Face Higher than Online Networking

Note: This is the second in our 3-part series on findings from the BrandingPays Pulse Survey on current attitudes on mobility and social networking among professionals. Our BrandingPays Pulse Survey shows that professionals want to change jobs in 2012 (see …
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One-Minute Survey on Jobs and Personal Branding

Do you want to know how many others are looking for a job or position this year?  Do you wonder what they are doing about it—online and offline?  Take part in our one-minute survey at http://svy.mk/yp2LEG. Feel free to share …
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Brand is Everything

Brand is everything. And everything is brand. Is this too bold a statement to make?  Not really.  Think about it. You have a 360-degree brand.  It encompasses how you are perceived rationally and emotionally from all different aspects:     …
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Enchantment is a Winner: Guy Kawasaki’s Lastest Book

Yes. Yes. Yes! These are the words that I kept saying in my mind as I turned the pages of Guy Kawasaki’s latest book, Enchantment. Enchantment, the tenth book from this best-selling Silicon Valley guru, is an all-in-one guidebook to …
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What’s your Executive Branding IQ?

Executives with strong personal brands make better leaders. People want to follow leaders who are sure of who they are, show passion for what they believe in and can communicate their vision and value. Executives build leadership brand equity with …
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10 Personal Branding Tips for Professionals

1.  Identify your desired professional brand (what you want to be known for) The best personal brands provide value to others, and connect on a rational and on an emotional level Rational Value: Your job function, expertise, experience and evidence …
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Can Video Help You in Personal Branding?

Recently while doing a Personal Branding seminar at Stanford University, I was was surprised by the overwhelmingly favorable reaction to my Karen Kang Consulting website video (http://kang.com/?page_id=2), which was shown as an example. Basically, the room full of Continuing Studies …
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What Brand Visuals Say About You

Some of my Twitter friends have recently changed their profile pictures. It was somewhat disconcerting for me because I recognize their posts by their pictures, not their harder-to-see Twitter names. But, it got me thinking about branding—brand visuals or symbols …
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Four Myths About Personal Branding

Myth #1: Social media and personal branding are synonymous. It’s true that social media can amplify your personal brand quickly. But, whether it does it effectively is dependent on your decisions about the value you want your brand to deliver. …
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